AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors (general)






September 2020
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Joining me today is veteran CEO Jane Miller. Jane has a distinguished career as a President and CEO for major brands. She was Present of a $1 billion division of Frito-Lay at age 36. She was also the Present of Heinz in London. Most recently, Jane was the CEO and President of Rudi’s Organic Bakery, a private-equity backed company based in Boulder, CO. For almost the last twenty years, she has been the most senior woman at every company she worked for. Jane has taken that vast business experience and distilled it into her book, Sleep Your Way to The Top: And Other Myths About Business Success. In our conversation, Jane opens up about why she choose to write a book now, how this book fits into the next phase of her career, and what she’s learned about the publishing business as a first-time author. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!

Direct download: 46_How_a_Big-League_CEO_Is_Launching_An_Author_Career_.mp3
Category:general -- posted at: 10:00am EDT

The parallels between creating books and building businesses are strong and made stronger thanks to Samir Rath. Samir isn’t only a seasoned startup founder and angel investor—he’s also the author of No Startup Hipsters: Build Scalable Technology Companies. I was blown away by Samir’s pinpoint business thinking and how it applies in equal measure to forging a thriving, meaningful business as well as crafting a memorable, important book. In today’s chat, Samir and I talk about ideal reader identification, author platforms, marketing campaigns, funding models, expanded content funnels, and so much more. Get prepared to learn a lot. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!

Direct download: 47_Lessons_in_Building_a_Sustainable_Book-Based_Business.mp3
Category:general -- posted at: 10:00am EDT

Joining me today is none other than Niki Papadopoulos, senior editor at Penguin Random House. I’m so honored to have Niki on the show to talk about life inside one of the world’s largest publishers. We explore her work as a front-line member assessing and acquiring books for the Portfolio, Sentinel, and Current imprints. We chat about why traditional publishers remain relevant in the industry despite a lot of criticism. And we delve into a lot of topics related to how vibrant author platforms are built, including what types of books and author characteristics elevate the probability of success. I couldn’t be more pleased to share this episode with you. Have your pen read; you’re going to want to take notes. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!

Direct download: 45_Inside_the_Mind_of_a_Senior_Editor_at_Penguin_Random_House.mp3
Category:general -- posted at: 10:00am EDT

When a successful entrepreneur and startup advisor wants to distill his experience into a book to educate others, surely he is going to choose to write a non-fiction trade book, right? Not if your name is Eliot Peper. Instead of pursuing the conventional path toward yet another business book extolling advice, Eliot choose to contextualize his knowledge into a fiction story—Uncommon Stock. Eliot's book is defining a new category within the fiction genre—something of a thriller situated in the land of startups. Eliot joins the show to talk about why he made the decision to contextualize his advice in the fiction form, and how he's developing his career as a fiction author. And if you listen until the end, you’ll hear Eliot turn the tables and ask me a profound question about the business model of books. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!

Direct download: 44_The_Business_Decision_Behind_a_Choosing_Fiction_Over_Non-Fiction_.mp3
Category:general -- posted at: 10:00am EDT

Startup expert and author Jeremiah Gardner returns to talk about the aftermath of his success crowdfunding campaign for The Lean Brand. With over $23,000 raised directly through the campaign and via private investments, Jeremiah's book is on a trajectory toward success. What did he learn through his experience writing and crowdfunding his book? How did he avoid near disaster when his campaign momentum plummeted four days in? What is he doing now with this book to continue the positive energy with readers and fans? You'll find out in this in-depth conversation with Jeremiah, who—true to form—isn't bashful about sharing very personal insights on how the book writing experienced affected him and his business. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!

Douglas Goldstein is the co-author of Rich as a King: How the Wisdom of Chess Can Make You a Grandmaster of Investing. Built around the application of strategic thinking and world-class decision-making, Doug’s book is a fantastic example of an interdisciplinary book positioned to create an impact on multiple levels. In our chat, Doug shares just why he and co-author Susan Polgar (a genuine chess grandmaster) had to write this book, and what function it plays in their respective careers. Doug also shares how the wisdom of chess is also profoundly valuable to today’s authors seeking robust careers. Oh, and Doug is a big fan of Author MBA, which is awesome! After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!

If you’re an author entrepreneur or work in the business of books, then you’ve probably learned that there is no magic formula for success. A no-name author can become an breakout bestseller. And a best-selling author can publish a dud. Often times, we trick ourselves into thinking that there IS a formula for success, and that any failures we experience somehow went against the gain. Tim Fargo proves that myth dead wrong. Tim is the author of the delight book, Alphabet Success. As Tim says, “to truly succeed you need to execute the basics.” In today’s conversation, Tim and I explore just how pernicious the ‘magic formula’ thinking is for enterprising authors—which, in part, influenced how he structured his book. Alternatively, Tim shares his insights on the types of behaviors and decisions that do increase the odds for success with a book or any entrepreneurial business. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!

Direct download: 41_The_Magic_Formula_for_Book_Success_Isnt_What_You_Think_It_Is.mp3
Category:general -- posted at: 11:41am EDT

Jason Gilmore is an accomplished programmer who has been writing tech books for years. He's landed traditional book deals as well as published and sold books via self-publishing channels. And as a good programmer, he studies the data—all kinds of data. As Jason shares in this episode, there's a lot to know and calculate when it comes to the business value of books. From testing book concepts before you even start writing the book to analyzing the "product-market" fit of a book idea for a particular niche, the numbers never lie. The business of books is largely a numbers game for all types of authors hoping to build a profitable and successful career. If you're a non-tech author, you have a great opportunity today to learn about the numbers-side of the business from Jason. And if you are a tech author, you'll enjoy learning from Jason's example—because he's doing very well publishing indeed. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!

Direct download: 40_This_Tech_Author_Breaks_Down_the_ROI_Numbers_on_Book_Publishing.mp3
Category:general -- posted at: 12:52pm EDT

Although the publishing industry is ripe for innovation, figuring out how to tear down the old norms and build a thriving publishing startup company is tricky business. Lots of entrepreneurs have tried and failed at progressive publishing companies. But not Dane McDonald, the founder and CEO of a profitable publishing startup called FG Press. FG Press is a modern publishing company that gives control to authors. They treat their authors as royalty, or in the business sense, as partners. What's so fascinating about Dane and his team is that they're all seasoned venture capitalists. If there's any group of folks that may have the inside edge of forging an alternative business model for publishing, it's the VCs. That's good news for them. It's good news for authors. And ultimately, it's good news for readers. To learn what Dane has discovered about the business of books and where he's leading his publishing business, plug into today's episode. It's a riveting, no holds barred conversation about what's working and what's not in the modern publishing age. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!

Direct download: 39_What_a_Venture_Capitalist_is_Doing_to_Give_Power_Back_to_Authors.mp3
Category:general -- posted at: 11:28am EDT

How do you handle the emotions when your dream of being traditionally published doesn't come true? And what do you do with the manuscript you've worked on tirelessly? Terry Starbucker is confronting those questions right now. A successful businessman and blogger, Terry invested many years and thousands of dollars writing and re-writing his book. Alas, no traditional houses are biting at his proposal. In this intimate chat, Terry tells me about how his initial book concept took shape, how that shape dramatically changed over time, and why—for better and worse—that change altered the course of everything. In that light, Terry talks about his new publishing hopes, his love of the book he ended up with, and the increasing value of writing as a business skill. If you have ever faced adversity in your writing career—and especially if you're facing adversity now—today's episode will prove that you're not alone and that beautiful options are available to you. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!

Direct download: 38_Terry_Starbuckers_Journey_to_Overcome_Publishing_Disappointment.mp3
Category:general -- posted at: 2:05pm EDT

Chris Johnson and Jason Moore aren't authors, but they help some of the biggest authors launch their books with a BANG! From Seth Godin to Arianna Huffington to Ryan Holiday, Chris and Jason—and their company, Simpliflim—produce blockbuster media assets that are positioned to rocket book attention and sales into the stratosphere. In this lively episode, you'll learn all about the the state of book marketing at the highest levels as well as their insights into how the industry is evolving. We delve into a bunch of subjects, from the ROI of marketing campaigns to the appropriateness of certain types of marketing for certain kinds of books. It's a jam-packed show. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!

C.C. Chapman has been working in the realm of content for a while now. He first seized the opportunity of emerging web 2.0 platforms to catapult his writing career, which has admittedly grown fast and done well. He now has a thriving consulting career and exciting new business prospects. But the journey hasn't always been glamorous. And questions of 'what to do next' always remain. Chapman shares how he managed to grow his career to where it is today, and what is catching his eye about the business of books tomorrow. And together, we explore the interesting intersection of what brands can learn from authors, and what authors can learn from brands. Plug in and listen up because there's a lot to get through in today's episode! After the show, find us on Twitter @WinningEdits or #AuthorMBA with your questions and comments. Enjoy!

By today's standards, "build marketing into your book" has become common business advice for authors. There are, of course, a bajillion ways to go about doing that, some more effective than others. Jason Sadler, now Jason SurfrApp of fame, has embraced that logic in a mind-blowing way: he has a sponsor for every page in his book as well as the covers (front and back) and inside flaps. That may sound off-putting (yuck, too many sponsors!). But Jason is a seasoned professional on nurturing and integrating sponsorship relationships into consumer product experiences that are tastefully done, align with the message, and add value to the overall experience. In fact, Jason's entire book project for 'Creativity that Sales' is a wild, show-me-the-proof way of teaching how to blend creativity with business in a way that doesn't suck for the consumer. Jason's project—and entire approach and personality—is far more than just these promotions. In our chat, we explore how he's using this one-of-a-kind book project to begin a new chapter in his career as a creative professional, including future aspirations for "authorship." Join us as we delve into the truly extraordinary for author and publishing professionals. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!

Direct download: 35_Jason_SurfrApp_Sadler_on_His_Wild_Book_Promotion_Model.mp3
Category:general -- posted at: 1:08am EDT

More and more professionals these days are changing not only jobs but entire careers. That said, going from a pharmaceutical sales professional to a professor of and author on creativity, innovation, and entrepreneurship is a big and difficult leap. That's precisely the career change that David Burkus successfully made. Burkus teaches at Oral Roberts University and is the author of 'The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas.' His work and personal story showcase the many artificial barriers that exist and obstruct us from developing the careers and businesses that we want for ourselves. In our chat, Burkus gets very personal and transparent about how he's overcome those struggles on his way to a blossoming author career with a highly anticipated second book already in the works. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!

Brands don't only pertain to apparel companies like Nike, electronic manufacturers like Apple, tech companies like Twitter, or entertainment companies like Disney. For all the same marketplace positioning and economic advantage reasons, authors need to concentrate on developing magnetic and memorable brands too—both at their platform and book levels. Successful entrepreneur turned author Jeremiah Gardner is something of a Yoda about brand development. He joins the show today to share how his model for brand development—Lean Brand Development—is smarter and better tuned into the needs of today's entrepreneurial minded professionals, including authors. Oh, and Jeremiah's book campaign is going on RIGHT NOW! So, if you fancy an awesome business conversation with a savvy author who happens to be launching a book as we speak, then you're in the right place!

And for more, find us on Twitter @WinningEdits or #AuthorMBA. Enjoy!

Direct download: 33_Jeremiah_Gardner_Teaches_Lean_Brand_Development_for_Authors.mp3
Category:general -- posted at: 3:12pm EDT

Business can be stressful, especially as an entrepreneur, right? Of course it can, and often is. But for Richard Sheridan, his life as a software entrepreneur is amazingly joyful. In fact, joy is the secret to his company's tremendous success. In 'Joy, Inc.', Richard reveals how a workplace culture build upon joy enables the most positive, productive, and profitable work. Not surprisingly, perhaps, joy is also at the root of Richard's success with the book. From nearly making a fatal mistake in writing the wrong book to pursuing a not-often-fun traditional book deal, Richard was able to remain joyful throughout. His result: an unexpected 'book effect' that is carrying his business to new heights. Join us as we explore just how Richard has managed to infused joy so successfully into his business and creative life, and how you can do the same! And for more, find us on Twitter @WinningEdits or #AuthorMBA. Enjoy!

Direct download: 32_Richard_Sheridan_Discusses_His_Unexpected_Book_Effect.mp3
Category:general -- posted at: 12:39am EDT

When big league authors like Tim Ferriss of 'The 4-Hour Workweek' fame need help with their book projects, they call Ryan Holiday. Ryan is particularly gifted at marketing, or "growth hacking" as has become the rage. And Ryan's an accomplished writer in his own right. His latest book, 'The Obstacle is the Way: Turning Adversity into Advantage', is a powerful read about the stoic qualities needed to get unstuck in your career and life. As a voracious reader (including the classics), Ryan draws upon a great wealth of knowledge for his book. Ryan joins me in this episode to talk about how stoic qualities are wonderfully advantageous for writers, and how they can embrace some "growth hacking" techniques to support their projects. Ryan is one of the smartest guys I know and have had the pleasure to speak with. I think this episode will prove such. Consequently, I think you'll really like it. Enjoy! And for more, find us on Twitter @WinningEdits or #AuthorMBA. Enjoy!

Direct download: 31_Ryan_Holiday_on_Overcoming_Adversity_and_Growth_Hacking_for_Authors.mp3
Category:general -- posted at: 4:42pm EDT

Benny Lewis is a first-time author, but you wouldn't know it from the resounding success of his first book, Fluent In 3 Months. The book became an international bestseller almost instantly thanks in part to his established and enthusiastic fan base, which happens to be a global audience. Benny joins the show to reveal some intimate details about his publishing process with HarperCollins—one of the big six traditional publishers—as well as how he's advancing his author career. Perhaps most fascinating are Benny's revelations about publishing books and become a successful author *outside* the United States. This chat is definitely one you don't want to miss as Benny is likely to blow your mind! And for more, find us on Twitter @WinningEdits or #AuthorMBA. Enjoy!

Direct download: 30_Benny_Lewis_Explains_Why_Foreign_Book_Markets_Are_So_Important.mp3
Category:general -- posted at: 4:17pm EDT

Shawn Murphy is devoted to the idea of infusing greater joy and responsibility into the modern workplace. He is turning to the world of books and publishing to expand the reach of his work. Along the way, he's learning a lot about what it's like to evolve from pure businessman to author entrepreneur. He's experimented with seeding his ideas by publishing a Snippet—a multimedia-based ebook. He's aligned himself with a book agent to seek a traditional book deal. And he's co-founded a growing community of likeminded business leaders at Shawn joins the show to talk about his observations as a first-time author pursuing the brighter career through books. If you're making this exciting evolution yourself, you'll really enjoy what Shawn has to say. And for more, find us on Twitter @WinningEdits or #AuthorMBA. Enjoy!

Direct download: 29_Shawn_Murphy_on_Becoming_an_Author_as_a_Businessman.mp3
Category:general -- posted at: 2:59pm EDT

Joshua Fields Millburn quit his comfortable corporate job in his thirties to pursue what he truly loved—writing books. In the few years since Joshua excited the corporate business world to work for himself in the book business world, he's developed an impressive readership and author platform at as well as published a number of popular books. Stretching his author entrepreneur wings further, he teamed up with Ryan Nicodemus and Colin Wright (last week's guest) to create Asymmetrical Press, a micro-publishing company. Any way you slice it, Joshua has proven himself a success business-minded author with MBA-like instincts. In this candid chat, Joshua reveals a lot about his transformation into a thriving author entrepreneur, and how you can follow in his footsteps. And for more, find us on Twitter @WinningEdits or #AuthorMBA. Enjoy!

Direct download: 28_Joshua_Fields_Millburn_on_Building_a_Book_Business_from_Scratch.mp3
Category:general -- posted at: 1:29am EDT

Colin Wright is a successful author and entrepreneur whose worldly travels inform and inspire his creative projects. Experienced in both creative non-fiction and fiction writing as well as the business-side of books, Colin continues to push the envelope on what authors can achieve when they marry strong writing skills with savvy business skills. His curiosity about the business of books has led him into pursuing a number of fascinating startups in the publishing space, the most recent being Asymmetrical Press with co-founders Joshua and Ryan (The Minimalists). I love Colin's amazing ability to succinctly and vividly describe the conditions affecting writers today; his language, forethought, and approach are refreshing and well tuned into the opportunities facing author entrepreneurs today. Chatting with Colin is always a thrill. I wager you'll enjoy the chat too. And for more, find us on Twitter @WinningEdits or #AuthorMBA. Enjoy!

Direct download: 27_Colin_Wright_on_Publishing_Startups_and_Business_Skills_for_Authors.mp3
Category:general -- posted at: 12:46am EDT

Bob Burg is back to talk about what author entrepreneurs can learn from his new book, Adversaries into Allies: Win People Over Without Manipulation or Coercion. Persuasion is at the heart of this book, which all authors and businesspeople need to study and practice if they are to have fulfilling and successful careers. Selling books takes persuasion. Attracting a loyal audience to your author platform takes persuasion. Landing a book agent, traditional publisher, or self-publishing team all require persuasion. The trick, as Bob explains, is not to coerce or manipulate. With Bob's legendary gentle touch, he explains how to approach these readership and business opportunities in a different and more uplifting way. Great ready to enjoy some of the best advice about the business of books from one of the brightest minds in the industry. And for more, find us on Twitter @WinningEdits or #AuthorMBA.

Mignon Fogarty—better known as Grammar Girl—is diversifying her career and business with a new crowdfunding project, Peeve Wars. Peeve Wars is a fun grammar card game that is a beautiful real-world extension of her brand and business. It is also one of the few types of projects that she can run on her own due to her Grammar Girl licensing agreement with Macmillan. In this lively chat, Mignon opens up about her experience with crowdfunding (both the pros and cons), how her Grammar Girl licensing agreement works, when and why authors should consider crowdfunding books, and a whole lot more! Great ready to learn a lot about the expanding world of the business of books. And for more, find us on Twitter @WinningEdits or #AuthorMBA.

Direct download: 25_Mignon_Fogarty_Opens_Up_About_Crowdfunding_for_Authors.mp3
Category:general -- posted at: 5:00am EDT

Paul Jarvis is well known for his phenomenal design career. He's also become known for his personable, passionate, and sharp writing. From several popular books to his weekend newsletter reads, Paul pursues writing, publishing, and selling books and content as a grand adventure! From crowdfunding books, to designing books, to treating books as products (or not), to self-publishing strategies and tactics, to selling books direct to your readers, and much more, Paul personifies the attitudes and skills of a true author entrepreneur who operates his writing career as if with an MBA from a prestigious business school. Oh, and he's a hoot to speak with about creative, business, and publishing choices. So plug in and enjoy this energetic chat with a true Author MBA.

Direct download: 24_Paul_Jarvis_on_His_Adventures_Writing_Publishing_and_Selling_Books.mp3
Category:general -- posted at: 12:33am EDT

Michael Hyatt literally wrote the book on how to build platforms that attract readers, delight fans, and accelerate careers and businesses. His bookPlatform: Get Noticed in a Noisy World is a New York Times Best-Seller that's crammed with invaluable information for the early stage author entrepreneur looking to build their platform, or for the mid-tier author entrepreneur looking to a strategy or two to accelerate his or her growth. More than his book, Michael and I discuss how his business works—where he makes his money, how his revenue streams have shifted over time, how he's using his Platform conference to fuel further business growth, and what new platform trends he's seeing and encouraging author entrepreneurs to take advantage of. Join Michael and me for this in-depth examination about arguably the most important strategic asset for your career—your platform!

Direct download: 23_Michael_Hyatt_on_How_to_Build_a_Successful_Author_Platform.mp3
Category:general -- posted at: 2:08pm EDT

Charlie Hoehn has been at the center of some of the most amazing and successful book projects of the modern era, including both the 4-Hour Bodyand 4-Hour Chef by Tim Ferriss, I Will Teach You To Be Rich by Ramit Sethi, The $100 Startup by Chris Guillebeau, and more. He knows book marketing inside and out as well as what the a-list, best-selling authors know about the business of books. But that high-octane lifestyle took its toll on him. After totally burning out, Charlie is back and writing about how to manage success along with anxiety in his new book, Play It Away: A Workaholic's Cure for Anxiety. I admit to falling into that category. I suspect most entrepreneurial authors do too. So plug in for this honest chat about what it's like to live large, find success, and manage the stress in the business of books.

Direct download: 22_Charlie_Hoehn_Describes_How_to_Best_Deal_with_Career_Anxiety.mp3
Category:general -- posted at: 5:14pm EDT

Nir Eyal and Ryan Hoover have written the definitive book about how to craft a habit-forming product. The book—Hooked: A Guide to Building Habit-Forming Products—has rocketed to success in just its first five weeks of availability, catching the attention and admiration of many thought leaders in their industry. What's fascinating about Nir's and Ryan's work is not only how they developed, (self-) published, and marketed the book to such quick success but also, and more intriguing to me, the parallels between how their 'Hooked Model' for engineering software products (e.g. mobile apps) can help authors create and market irresistible books. Like it or not, books are a specific type of product. And in our digital world, authors of books and related content published on the web can stand to learn a lot from Nir and Ryan, two guys who live and breathe exactly what they teach.

Chris Ducker is a seasoned entrepreneur who has developed an authority online for building and leading virtual teams. To propel his author career forward, he's written Virtual Freedom—a book describing the mindset, systems, and tactics entrepreneurs and creative professionals need to know when augmenting their own personal work capacity with virtual teammates. I'm proud to say that I'm Chris' campaign director for Virtual Freedom. In this chat, Chris and I share some behind-the-scenes glimpses into his impressive campaign that's happening right now! Learn in real-time as we explore what's involved in the campaign. We also weave into some of the elements from the book and how authors like you can apply them to your own workflow so that you save yourself from burning out.

Direct download: 20_Chris_Ducker_Shares_Book_Campaign_Insights_in_Real-Time.mp3
Category:general -- posted at: 9:00am EDT

Scott Bales is an accomplished technology thought leader specializing in mobile commerce, user experience, and direct-to-consumer campaigns. He's bringing his expertise to bear with an impressive book project, Mobile Ready, which is entirely financed via crowdfunding. Crowdfunding is a tricky world to navigate, especially for authors, and even more so for first-time authors. But Scott's campaign has performed beautifully—it's already past 100% funded and rising. In this chat, Scott and I delve into how he organized his crowdfunding campaign for success, who comprises his independent publishing team, and what else he's learned about the shifting publishing industry through his work on the global stage.
Direct download: 19_Scott_Bales_Reveals_How_His_Crowdfunding_Book_Campaign_Works.mp3
Category:general -- posted at: 3:08pm EDT

Derek Sivers is one of the most imaginative and emphatic entrepreneurs you'll ever meet. He's enjoyed great business and book success due to these qualities, which he is now applying to his new publishing venture, Woodegg. Derek epitomizes the persona of an author entrepreneur as he's used his writings and books to not only teach the next generation of entrepreneurs, but also to establish his body of work through continually experimentation. He even joined forces with Seth Godin and wrote a book for Seth's Domino Project back in 2011, which was a major publishing experiment at the time. You're going to love this chat with Derek; it's impossible not to love him.

Josh Kaufman may be the smartest business-minded author alive today. His first two books—Personal MBA and  The First 20 Hours—have been enormous successes, and not only at launch but over time. His track record for consistent and persistent book sales along with a growing reputation as a systems and skill "hacker" make him among the brightest minds to learn from and emulate. In this action-packed, insight-rich talk, Josh and I delve into the fields of adjacent opportunity ripe for many authors (including audio books, AUX, lean platform systems, etc.) as well as fringe skills—like programming skills—for authors that may be the greatest new emergent opportunity yet! If you like this episode, please say so with an iTunes comment for this show. It really helps and I'd appreciate it greatly!

Direct download: 17_Josh_Kaufman_Unloads_Priceless_Business_Advice_for_Authors.mp3
Category:general -- posted at: 6:24pm EDT

Sean Platt is the co-author of several engrossing fiction series including Yesterday's GoneThe Beam, and Z 2134. More than just a fiction writer, however, Sean is a savvy publishing professional who has figured out a lot about how Amazon works, the art and science of serialized books, and what it takes to sell bundles of books. With co-author Johnny B. Truant, Sean shares all his publishing advice in Write. Publish. Repeat., the backdrop of our in-depth conversation about writing good books that sell again and again.
Direct download: 16_Sean_Platt_Shares_His_Successful_Publishing_Strategy.mp3
Category:general -- posted at: 2:46pm EDT

This is a special edition of the AuthorMBA podcast made possible by Yi Shun Lai of the Whidbey Master of Fine Arts program at the Northwest Institute of Literary Arts. Today, I’m honored to welcome a panel of three exceptionally brilliant professionals to join in a fun conversation about the future of publishing, writing careers, and what happens at the intersection of creative/literary skills and business/publishing skills. Joining me are Jane Friedman, Christina Katz, and Wayne Ude. This episode will leave you tingling with ideas to advance your author career.

Direct download: 15_The_Future_of_Publishing_Panel.mp3
Category:general -- posted at: 12:39pm EDT

Pam Slim's remarkable career as a writer, author, speaker, and business coach emerged from a successful enterprise career. What she soon discovered—and shares in her new book, Body of Work—is that single projects or books aren't enough to build a thriving, sustainable career. The modern author, replete with many creative influences and entrepreneurial aspirations—needs to concentrate on building a complete, holistic body of work. Pam joins the show to share how she did that with her author career, and how you can do it too.

Direct download: 14_Pam_Slim_Describes_the_Importance_of_a_Body_of_Work.mp3
Category:general -- posted at: 7:00am EDT

Jason Fried is one of my favorite authors and entrepreneurs. Not only is he the NYT best-selling author of REWORK—my all-time fave business book—but he's also the founder of 37signals, one of the coolest and most influential startup companies on the planet. Suffice to say, Jason knows a ton about writing popular books that support really imaginative businesses. And with his new book, REMOTE, Jason takes the argument for compelling and slightly controversial books even further. I hope you have as much fun listening to this episode as I did recording it.

Direct download: 13_Jason_Fried_Discusses_the_Role_of_Books_in_Businesses.mp3
Category:general -- posted at: 1:16pm EDT

Dan Pink—NYT best-selling author and one of my heroes—joins me to talk about the business imperatives that face today's authors. Dan starts by sharing why he left is promising political career as a speech writer to pursue a career in books as well as what his business priorities were at that time. Dan explains how to select a subject for a commercially-viable book that is also fulfilling to research and write. And he'll give candid accounts of what it's like to be a best-selling author experimenting with new training programs and other business models. Sound awesome enough? Enjoy!

Direct download: 12_Dan_Pink_Talks_Business_Imperatives_for_Modern_Authors.mp3
Category:general -- posted at: 12:24pm EDT

CJ Lyons is the New York Times and USA Today bestselling author of 20 novels. She writes fictional “thrillers with heart,” which her fans love to the tune of 100,000+ copies sold every month! CJ joins AuthorMBA to share lessons learned from various publishing relationships—traditional and non—how the business-side of fiction works, and what career expectations new authors should have as they start out.

Direct download: 11_CJ_Lyons_Shares_How_to_Make_Publishing_Relationships_Work.mp3
Category:general -- posted at: 7:15pm EDT

As editor-in-chief of 99U, Jocelyn K. Glei specializes in collaborating with top-tier writers on amazing work. From this vantage point, she leads the creative effort to develop 99U's successful new book series, which already contains two popular books. Jocelyn joins the show to share how the team positions these books within their larger business plan, what she learned working with Amazon Publishing, and how best-selling authors make their own luck for their careers.

Direct download: 10_Jocelyn_K._Glei_Reveals_How_to_Craft_Successful_Multi-Author_Books.mp3
Category:general -- posted at: 9:08pm EDT

Bob Mayer—a NYT best-selling author and micro-publisher—discusses the forces at play in publishing today such as building your own team, keeping your rights, profiting from audio books, and more. Bob also talks about how he's bootstrapping his micro-publishing startup—Cool Gus Publishing—from the incredible revenue generated from his backlist of popular scifi series like Area 51. Oh, and Bob's a former Green Beret, so he's not messing around with the advice he gives. Listen up!

Direct download: 09_Bob_Mayer_Breaks_Down_the_Mechanics_of_Next-Gen_Publishing.mp3
Category:general -- posted at: 10:48am EDT

Clive Thompson knows a lot about how technology is impacting the way we think, write, publish books, and grow audiences. An accomplished journalist and avid learner, Clive joins the show to discuss how new technologies are making us smarter and better equipped to create and share compelling books. He also reveals how his own thinking has evolved about the pros/cons of technology in our professional lives, along with a few dangers to be cognizant of as we adopt new innovations.

Direct download: 08_Clive_Thompson_Discusses_Technology_in_Publishing_and_Books.mp3
Category:general -- posted at: 7:29pm EDT

Cal Newport believes that the most successful authors, businesspeople, or craftsman in any industry prioritize skill acquisition and development over pursuing blind passion. He's right. An esteemed associate professor and brilliant writer himself, Cal opens up about what it really takes to build and refine a smart author business through such unconventional paradigms as the "craftsmanship mindset" and "the adjacent possible," the very insights he's applied to write beloved books that have sold over collectively over 100,000 copies.

Direct download: 07_Cal_Newport_Offers_a_Smarter_Way_to_Develop_Your_Skills.mp3
Category:general -- posted at: 5:29pm EDT

Tim Grahl works with some of today's most successful authors including Dan Pink, Charles Duhigg, and Hugh Howey. From his vantage point, Tim has learned how these authors engineer their author platforms, engage their audiences, and plan their businesses for current results and sustained growth. Enjoy this look behind the curtain on how influential author businesses are built and run.

Direct download: 06_Tim_Grahl_Shares_How_Authors_Become_Best-Sellers.mp3
Category:general -- posted at: 2:08pm EDT

Bob Burg is one of the smartest and most thoughtful authors about building successful careers. Bob's emphasis is on delivering value to others and establishing relationships of trust. His best-selling book The Go-Giver teaches these lessons in delightful parable form. And Bob lives what he teaches; his career is thriving and fulfilling. With bedrocks in giving and goodwill, Bob shares what it takes to writing a popular book that sells itself.

Few in the self-publishing world are as experienced, wise, and respected as Joanna Penn. Although Joanna's books are primarily fiction thrillers, she shares oodles of advice about book marketing, self-publishing, audience building, editing, and more with her non-fiction work under her The Creative Penn brand. Speaking with Joanna is always a delight and opportunity to learn something new about the business of books.

Todd Henry is the beloved creator of the Accidental Creative brand complete with his smash-hit podcast of the same name. I was honored to have Todd on the show to not only discuss his new book Die Empty and how he planned his launch but also to share the better business decisions he's made as he's grown his Accidental Creative brand into a profitable author business. Todd is someone I greatly look up to, as I'm sure you will as well after hearing his insights.

Jeff Goins' popularity began with is blog and has grown into two published books and an active social media following. Now on the speaking circuit and involved in other book-related ventures, Jeff shares insights into how he's running and growing his business as an author entrepreneur. We weave in and out of the business value of traditional book deals, storytelling skills, community building, revenue stream diversification, networking with other authors, and more. You'll walk away from this show buzzing with ideas.

Mignon Fogarty is the creator of Grammar Girl, a much loved brand that includes an acclaimed podcast, podcast network, multiple popular books, huge social media following, and—most recently—a breakthrough iPad app called Grammar Pop. In this revealing chat with Mignon, you'll learn how she manages her business including where she makes the majority of her income these days, why writing books isn't her immediate focus anymore, and why all authors should seriously consider building software products like apps. In addition, you'll discover how she uses social media to grow her author platform by keeping her readers and fans actively engaged. Hosted by Matt Gartland, Founder of Winning Edits.