AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors

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Syndication

Benny Lewis is a first-time author, but you wouldn't know it from the resounding success of his first book, Fluent In 3 Months. The book became an international bestseller almost instantly thanks in part to his established and enthusiastic fan base, which happens to be a global audience. Benny joins the show to reveal some intimate details about his publishing process with HarperCollins—one of the big six traditional publishers—as well as how he's advancing his author career. Perhaps most fascinating are Benny's revelations about publishing books and become a successful author *outside* the United States. This chat is definitely one you don't want to miss as Benny is likely to blow your mind! And for more, find us on Twitter @WinningEdits or #AuthorMBA. Enjoy!

Direct download: 30_Benny_Lewis_Explains_Why_Foreign_Book_Markets_Are_So_Important.mp3
Category:general -- posted at: 4:17pm EDT

Shawn Murphy is devoted to the idea of infusing greater joy and responsibility into the modern workplace. He is turning to the world of books and publishing to expand the reach of his work. Along the way, he's learning a lot about what it's like to evolve from pure businessman to author entrepreneur. He's experimented with seeding his ideas by publishing a Snippet—a multimedia-based ebook. He's aligned himself with a book agent to seek a traditional book deal. And he's co-founded a growing community of likeminded business leaders at SwitchandShift.com. Shawn joins the show to talk about his observations as a first-time author pursuing the brighter career through books. If you're making this exciting evolution yourself, you'll really enjoy what Shawn has to say. And for more, find us on Twitter @WinningEdits or #AuthorMBA. Enjoy!

Direct download: 29_Shawn_Murphy_on_Becoming_an_Author_as_a_Businessman.mp3
Category:general -- posted at: 2:59pm EDT

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