AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors

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Syndication

The parallels between creating books and building businesses are strong and made stronger thanks to Samir Rath. Samir isn’t only a seasoned startup founder and angel investor—he’s also the author of No Startup Hipsters: Build Scalable Technology Companies. I was blown away by Samir’s pinpoint business thinking and how it applies in equal measure to forging a thriving, meaningful business as well as crafting a memorable, important book. In today’s chat, Samir and I talk about ideal reader identification, author platforms, marketing campaigns, funding models, expanded content funnels, and so much more. Get prepared to learn a lot. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!

Direct download: 47_Lessons_in_Building_a_Sustainable_Book-Based_Business.mp3
Category:general -- posted at: 10:00am EST

Joining me today is none other than Niki Papadopoulos, senior editor at Penguin Random House. I’m so honored to have Niki on the show to talk about life inside one of the world’s largest publishers. We explore her work as a front-line member assessing and acquiring books for the Portfolio, Sentinel, and Current imprints. We chat about why traditional publishers remain relevant in the industry despite a lot of criticism. And we delve into a lot of topics related to how vibrant author platforms are built, including what types of books and author characteristics elevate the probability of success. I couldn’t be more pleased to share this episode with you. Have your pen read; you’re going to want to take notes. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!

Direct download: 45_Inside_the_Mind_of_a_Senior_Editor_at_Penguin_Random_House.mp3
Category:general -- posted at: 10:00am EST

When a successful entrepreneur and startup advisor wants to distill his experience into a book to educate others, surely he is going to choose to write a non-fiction trade book, right? Not if your name is Eliot Peper. Instead of pursuing the conventional path toward yet another business book extolling advice, Eliot choose to contextualize his knowledge into a fiction story—Uncommon Stock. Eliot's book is defining a new category within the fiction genre—something of a thriller situated in the land of startups. Eliot joins the show to talk about why he made the decision to contextualize his advice in the fiction form, and how he's developing his career as a fiction author. And if you listen until the end, you’ll hear Eliot turn the tables and ask me a profound question about the business model of books. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!

Direct download: 44_The_Business_Decision_Behind_a_Choosing_Fiction_Over_Non-Fiction_.mp3
Category:general -- posted at: 10:00am EST

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