AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors

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Syndication

Startup expert and author Jeremiah Gardner returns to talk about the aftermath of his success crowdfunding campaign for The Lean Brand. With over $23,000 raised directly through the campaign and via private investments, Jeremiah's book is on a trajectory toward success. What did he learn through his experience writing and crowdfunding his book? How did he avoid near disaster when his campaign momentum plummeted four days in? What is he doing now with this book to continue the positive energy with readers and fans? You'll find out in this in-depth conversation with Jeremiah, who—true to form—isn't bashful about sharing very personal insights on how the book writing experienced affected him and his business. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!


Douglas Goldstein is the co-author of Rich as a King: How the Wisdom of Chess Can Make You a Grandmaster of Investing. Built around the application of strategic thinking and world-class decision-making, Doug’s book is a fantastic example of an interdisciplinary book positioned to create an impact on multiple levels. In our chat, Doug shares just why he and co-author Susan Polgar (a genuine chess grandmaster) had to write this book, and what function it plays in their respective careers. Doug also shares how the wisdom of chess is also profoundly valuable to today’s authors seeking robust careers. Oh, and Doug is a big fan of Author MBA, which is awesome! After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!


If you’re an author entrepreneur or work in the business of books, then you’ve probably learned that there is no magic formula for success. A no-name author can become an breakout bestseller. And a best-selling author can publish a dud. Often times, we trick ourselves into thinking that there IS a formula for success, and that any failures we experience somehow went against the gain. Tim Fargo proves that myth dead wrong. Tim is the author of the delight book, Alphabet Success. As Tim says, “to truly succeed you need to execute the basics.” In today’s conversation, Tim and I explore just how pernicious the ‘magic formula’ thinking is for enterprising authors—which, in part, influenced how he structured his book. Alternatively, Tim shares his insights on the types of behaviors and decisions that do increase the odds for success with a book or any entrepreneurial business. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!

Direct download: 41_The_Magic_Formula_for_Book_Success_Isnt_What_You_Think_It_Is.mp3
Category:general -- posted at: 11:41am EST

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