AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors

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More and more professionals these days are changing not only jobs but entire careers. That said, going from a pharmaceutical sales professional to a professor of and author on creativity, innovation, and entrepreneurship is a big and difficult leap. That's precisely the career change that David Burkus successfully made. Burkus teaches at Oral Roberts University and is the author of 'The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas.' His work and personal story showcase the many artificial barriers that exist and obstruct us from developing the careers and businesses that we want for ourselves. In our chat, Burkus gets very personal and transparent about how he's overcome those struggles on his way to a blossoming author career with a highly anticipated second book already in the works. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!


Brands don't only pertain to apparel companies like Nike, electronic manufacturers like Apple, tech companies like Twitter, or entertainment companies like Disney. For all the same marketplace positioning and economic advantage reasons, authors need to concentrate on developing magnetic and memorable brands too—both at their platform and book levels. Successful entrepreneur turned author Jeremiah Gardner is something of a Yoda about brand development. He joins the show today to share how his model for brand development—Lean Brand Development—is smarter and better tuned into the needs of today's entrepreneurial minded professionals, including authors. Oh, and Jeremiah's book campaign is going on RIGHT NOW! So, if you fancy an awesome business conversation with a savvy author who happens to be launching a book as we speak, then you're in the right place!

And for more, find us on Twitter @WinningEdits or #AuthorMBA. Enjoy!

Direct download: 33_Jeremiah_Gardner_Teaches_Lean_Brand_Development_for_Authors.mp3
Category:general -- posted at: 3:12pm EST

Business can be stressful, especially as an entrepreneur, right? Of course it can, and often is. But for Richard Sheridan, his life as a software entrepreneur is amazingly joyful. In fact, joy is the secret to his company's tremendous success. In 'Joy, Inc.', Richard reveals how a workplace culture build upon joy enables the most positive, productive, and profitable work. Not surprisingly, perhaps, joy is also at the root of Richard's success with the book. From nearly making a fatal mistake in writing the wrong book to pursuing a not-often-fun traditional book deal, Richard was able to remain joyful throughout. His result: an unexpected 'book effect' that is carrying his business to new heights. Join us as we explore just how Richard has managed to infused joy so successfully into his business and creative life, and how you can do the same! And for more, find us on Twitter @WinningEdits or #AuthorMBA. Enjoy!

Direct download: 32_Richard_Sheridan_Discusses_His_Unexpected_Book_Effect.mp3
Category:general -- posted at: 12:39am EST

When big league authors like Tim Ferriss of 'The 4-Hour Workweek' fame need help with their book projects, they call Ryan Holiday. Ryan is particularly gifted at marketing, or "growth hacking" as has become the rage. And Ryan's an accomplished writer in his own right. His latest book, 'The Obstacle is the Way: Turning Adversity into Advantage', is a powerful read about the stoic qualities needed to get unstuck in your career and life. As a voracious reader (including the classics), Ryan draws upon a great wealth of knowledge for his book. Ryan joins me in this episode to talk about how stoic qualities are wonderfully advantageous for writers, and how they can embrace some "growth hacking" techniques to support their projects. Ryan is one of the smartest guys I know and have had the pleasure to speak with. I think this episode will prove such. Consequently, I think you'll really like it. Enjoy! And for more, find us on Twitter @WinningEdits or #AuthorMBA. Enjoy!

Direct download: 31_Ryan_Holiday_on_Overcoming_Adversity_and_Growth_Hacking_for_Authors.mp3
Category:general -- posted at: 4:42pm EST

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