AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors

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February 2014
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Michael Hyatt literally wrote the book on how to build platforms that attract readers, delight fans, and accelerate careers and businesses. His bookPlatform: Get Noticed in a Noisy World is a New York Times Best-Seller that's crammed with invaluable information for the early stage author entrepreneur looking to build their platform, or for the mid-tier author entrepreneur looking to a strategy or two to accelerate his or her growth. More than his book, Michael and I discuss how his business works—where he makes his money, how his revenue streams have shifted over time, how he's using his Platform conference to fuel further business growth, and what new platform trends he's seeing and encouraging author entrepreneurs to take advantage of. Join Michael and me for this in-depth examination about arguably the most important strategic asset for your career—your platform!

Direct download: 23_Michael_Hyatt_on_How_to_Build_a_Successful_Author_Platform.mp3
Category:general -- posted at: 2:08pm EST

Charlie Hoehn has been at the center of some of the most amazing and successful book projects of the modern era, including both the 4-Hour Bodyand 4-Hour Chef by Tim Ferriss, I Will Teach You To Be Rich by Ramit Sethi, The $100 Startup by Chris Guillebeau, and more. He knows book marketing inside and out as well as what the a-list, best-selling authors know about the business of books. But that high-octane lifestyle took its toll on him. After totally burning out, Charlie is back and writing about how to manage success along with anxiety in his new book, Play It Away: A Workaholic's Cure for Anxiety. I admit to falling into that category. I suspect most entrepreneurial authors do too. So plug in for this honest chat about what it's like to live large, find success, and manage the stress in the business of books.

Direct download: 22_Charlie_Hoehn_Describes_How_to_Best_Deal_with_Career_Anxiety.mp3
Category:general -- posted at: 5:14pm EST

Nir Eyal and Ryan Hoover have written the definitive book about how to craft a habit-forming product. The book—Hooked: A Guide to Building Habit-Forming Products—has rocketed to success in just its first five weeks of availability, catching the attention and admiration of many thought leaders in their industry. What's fascinating about Nir's and Ryan's work is not only how they developed, (self-) published, and marketed the book to such quick success but also, and more intriguing to me, the parallels between how their 'Hooked Model' for engineering software products (e.g. mobile apps) can help authors create and market irresistible books. Like it or not, books are a specific type of product. And in our digital world, authors of books and related content published on the web can stand to learn a lot from Nir and Ryan, two guys who live and breathe exactly what they teach.


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