AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors

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December 2013
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This is a special edition of the AuthorMBA podcast made possible by Yi Shun Lai of the Whidbey Master of Fine Arts program at the Northwest Institute of Literary Arts. Today, I’m honored to welcome a panel of three exceptionally brilliant professionals to join in a fun conversation about the future of publishing, writing careers, and what happens at the intersection of creative/literary skills and business/publishing skills. Joining me are Jane Friedman, Christina Katz, and Wayne Ude. This episode will leave you tingling with ideas to advance your author career.

Direct download: 15_The_Future_of_Publishing_Panel.mp3
Category:general -- posted at: 12:39pm EST

Pam Slim's remarkable career as a writer, author, speaker, and business coach emerged from a successful enterprise career. What she soon discovered—and shares in her new book, Body of Work—is that single projects or books aren't enough to build a thriving, sustainable career. The modern author, replete with many creative influences and entrepreneurial aspirations—needs to concentrate on building a complete, holistic body of work. Pam joins the show to share how she did that with her author career, and how you can do it too.

Direct download: 14_Pam_Slim_Describes_the_Importance_of_a_Body_of_Work.mp3
Category:general -- posted at: 7:00am EST

Jason Fried is one of my favorite authors and entrepreneurs. Not only is he the NYT best-selling author of REWORK—my all-time fave business book—but he's also the founder of 37signals, one of the coolest and most influential startup companies on the planet. Suffice to say, Jason knows a ton about writing popular books that support really imaginative businesses. And with his new book, REMOTE, Jason takes the argument for compelling and slightly controversial books even further. I hope you have as much fun listening to this episode as I did recording it.

Direct download: 13_Jason_Fried_Discusses_the_Role_of_Books_in_Businesses.mp3
Category:general -- posted at: 1:16pm EST

Dan Pink—NYT best-selling author and one of my heroes—joins me to talk about the business imperatives that face today's authors. Dan starts by sharing why he left is promising political career as a speech writer to pursue a career in books as well as what his business priorities were at that time. Dan explains how to select a subject for a commercially-viable book that is also fulfilling to research and write. And he'll give candid accounts of what it's like to be a best-selling author experimenting with new training programs and other business models. Sound awesome enough? Enjoy!

Direct download: 12_Dan_Pink_Talks_Business_Imperatives_for_Modern_Authors.mp3
Category:general -- posted at: 12:24pm EST

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