AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors

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Syndication

CJ Lyons is the New York Times and USA Today bestselling author of 20 novels. She writes fictional “thrillers with heart,” which her fans love to the tune of 100,000+ copies sold every month! CJ joins AuthorMBA to share lessons learned from various publishing relationships—traditional and non—how the business-side of fiction works, and what career expectations new authors should have as they start out.

Direct download: 11_CJ_Lyons_Shares_How_to_Make_Publishing_Relationships_Work.mp3
Category:general -- posted at: 7:15pm EDT

As editor-in-chief of 99U, Jocelyn K. Glei specializes in collaborating with top-tier writers on amazing work. From this vantage point, she leads the creative effort to develop 99U's successful new book series, which already contains two popular books. Jocelyn joins the show to share how the team positions these books within their larger business plan, what she learned working with Amazon Publishing, and how best-selling authors make their own luck for their careers.

Direct download: 10_Jocelyn_K._Glei_Reveals_How_to_Craft_Successful_Multi-Author_Books.mp3
Category:general -- posted at: 9:08pm EDT

Bob Mayer—a NYT best-selling author and micro-publisher—discusses the forces at play in publishing today such as building your own team, keeping your rights, profiting from audio books, and more. Bob also talks about how he's bootstrapping his micro-publishing startup—Cool Gus Publishing—from the incredible revenue generated from his backlist of popular scifi series like Area 51. Oh, and Bob's a former Green Beret, so he's not messing around with the advice he gives. Listen up!

Direct download: 09_Bob_Mayer_Breaks_Down_the_Mechanics_of_Next-Gen_Publishing.mp3
Category:general -- posted at: 10:48am EDT

Clive Thompson knows a lot about how technology is impacting the way we think, write, publish books, and grow audiences. An accomplished journalist and avid learner, Clive joins the show to discuss how new technologies are making us smarter and better equipped to create and share compelling books. He also reveals how his own thinking has evolved about the pros/cons of technology in our professional lives, along with a few dangers to be cognizant of as we adopt new innovations.

Direct download: 08_Clive_Thompson_Discusses_Technology_in_Publishing_and_Books.mp3
Category:general -- posted at: 7:29pm EDT

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