AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors

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Syndication

Todd Henry is the beloved creator of the Accidental Creative brand complete with his smash-hit podcast of the same name. I was honored to have Todd on the show to not only discuss his new book Die Empty and how he planned his launch but also to share the better business decisions he's made as he's grown his Accidental Creative brand into a profitable author business. Todd is someone I greatly look up to, as I'm sure you will as well after hearing his insights.


Jeff Goins' popularity began with is blog and has grown into two published books and an active social media following. Now on the speaking circuit and involved in other book-related ventures, Jeff shares insights into how he's running and growing his business as an author entrepreneur. We weave in and out of the business value of traditional book deals, storytelling skills, community building, revenue stream diversification, networking with other authors, and more. You'll walk away from this show buzzing with ideas.


Mignon Fogarty is the creator of Grammar Girl, a much loved brand that includes an acclaimed podcast, podcast network, multiple popular books, huge social media following, and—most recently—a breakthrough iPad app called Grammar Pop. In this revealing chat with Mignon, you'll learn how she manages her business including where she makes the majority of her income these days, why writing books isn't her immediate focus anymore, and why all authors should seriously consider building software products like apps. In addition, you'll discover how she uses social media to grow her author platform by keeping her readers and fans actively engaged. Hosted by Matt Gartland, Founder of Winning Edits.


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