AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors

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Syndication

Joining me today is veteran CEO Jane Miller. Jane has a distinguished career as a President and CEO for major brands. She was Present of a $1 billion division of Frito-Lay at age 36. She was also the Present of Heinz in London. Most recently, Jane was the CEO and President of Rudi’s Organic Bakery, a private-equity backed company based in Boulder, CO. For almost the last twenty years, she has been the most senior woman at every company she worked for. Jane has taken that vast business experience and distilled it into her book, Sleep Your Way to The Top: And Other Myths About Business Success. In our conversation, Jane opens up about why she choose to write a book now, how this book fits into the next phase of her career, and what she’s learned about the publishing business as a first-time author. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!

Direct download: 46_How_a_Big-League_CEO_Is_Launching_An_Author_Career_.mp3
Category:general -- posted at: 10:00am EST